SAM
MAITLAND
MAITLAND
Content & Audience Strategy · Media & Commercial Leadership
Worked with
Ten years building content operations that the rest of the industry ends up copying. Editorial instinct, commercial outcomes — both at once, at scale.
Most strategists can't make the creative call. Most creatives can't hold the strategic picture. I operate in both places simultaneously — and I have ten years of results to back it up.
At Bleacher Report I inherited a team cut to a fifth of its size post-COVID and rebuilt it into an industry-leading operation delivering billions of views. At Al-Hilal I walked in as the first professional content hire and built the entire department from nothing — driving 3 billion views in the first full season.
The through line: I see what great looks like before it exists, build the infrastructure to get there, and connect the output to commercial outcomes the business can actually measure.
Available for senior conversations from July 2026. VP, Director or equivalent — media, platforms, podcasting, sports business, streaming.